Q & A with Kathy Divine
Editor at Australian Vegans Journal
“The aim of Australian Vegans Journal is to encourage, inspire and nurture vegan leadership across all sectors, industries and spaces where influence and impact can be found: in politics, business, non-profits, social media, community organisations and in everyday life.”
Founder & Editor of Australian Vegans Journal
Founded in Blue Mountains, Australia in 2015 and set to release the first issue in May 2016, Australian Vegans Journal covers a range of issues, including Ethical Leadership, Healthy Living and Sustainable Future.
Why was Australian Vegans Journal founded? What inspired its establishment?
I really believe that ethical leadership is the future and what we desperately need to bring about a sustainable, compassionate and fair world for all, including non-human animals. I wanted to produce a publication that could be sent to influencers across Australia and beyond. I believe the future of leadership should be firmly grounded in vegan ethics.
The aim of Australian Vegans Journal is to encourage, inspire and nurture vegan leadership across all sectors, industries and spaces where influence and impact can be found: in politics, business, non-profits, social media, community organisations and in everyday life.
I also wanted veganism to have more visibility in Australia, so the idea of having a magazine that could be left in cafes, libraries, doctor’s surgeries and other public places was very appealing to me. After publishing five books on the vegan lifestyle, I wanted to try something different and see what impact it could have.
Is Australian Vegans Journal a print publication, digital or both?
Both. The digital version will be available free via www.ISSUU.com
Printed copies will be available to purchase from online bookstores and our website: www.AustralianVegans.com.au
We are currently selling the launch issue copies here: https://chuffed.org/project/11317
Does Australian Vegans Journal utilize social media for any specific reasons and if so, what social media platforms are preferred and why?
We share vegan news from around Australia, with a particular focus on vegan activism. We have found that to be what people are most interested in seeing. This is on Facebook. We are now also starting to spend more time on Twitter (@ausvegans) and Instragram (@australianvegans).
Is Australian Vegans monthly, bimonthly, quarterly or other?
We are starting off with two issues a year and will see how it goes. The goal is to produce high quality, exclusive content and great design.
What themes does Australian Vegans cover?
The themes of the magazine are: Ethical Leadership, Healthy Living, Sustainable Future.
The main sections of the magazine are: Health, Fitness, Business, Politics, For the Animals, Environment, Travel, Recipes, Communication, Mindset, Creatives and The Thinking Activist.
With rising interest in veganism, the landscape of vegan publications, print and digital is growing as well. Where do you see Australian Vegans Journal within this landscape? What needs and desires does Australian Vegans Journal satisfy for its readership?
We have just launched our pre-order/crowd funding campaign and are 50% funded in less than two days. Even though we are offering the digital version for free, people are still buying printed copies. This much to me is clear: people want printed vegan magazines.
Based on the great response and feedback we are getting from the campaign so far, we seem to be doing something right!
Cover provided by Australian Vegans Journal
Questions & post by Annika Lundkvist
Article: Magazines about Veganism →