Q & A with Timur Coskun
Editor of Welt Vegan Magazin”
“…we are optimistic that the interest for veganism will rise constantly. We are more and more increasing our digital presence and see increasing demand for informational exchange in that field. Veganism does not only approach a niche of vegan people but also people who want to give vegan options a chance.”
Cover provided by Welt Vegan Magazin
Hamburg, Germany based Welt Vegan Magazin published their first issue in January 2015. Founded by publisher Markus Megyeri and chief editor Sven Dehner, Welt Vegan is a lifestyle magazine with a broad range of content, covering people, travel, fashion, music, books, food, recipes, children (e.g. short stories of Theo the vegan tiger), animals, environment, start-ups, health and sport.
Why was Welt Vegan founded? What inspired its establishment?
Our chief editors worked with superfoods before and realized the increasing demand for more information around health, nutrition and well-being. Besides vegan people there were more and more people interested in such subjects. People who nourish themselves consciously, are tending to more consciousness in their whole lifestyle.
This often leads to vegan and sustainable options, that have always been a matter of heart for us.
What are some of the challenges of running and sustaining a publication on veganism and related themes?
It is generally a challenge to publish a print magazine in our digital age. When it comes to veganism we need to carefully check the credibility of people, products or start ups that we present in our magazine.
And of course we want to include consciousness and sustainability in our own work: Our magazine glue for example is vegan (common magazines use a much cheaper glue that contains animal gristle and bones). We also support young start-ups with environmental ambitions.
Germany has an impressive number of vegan themed publications, particularly when compared with other countries. Why do you think this is and do you anticipate success and longevity for this niche (magazines about veganism) of publishing in Germany?
As I said it will be generally difficult for print magazines to survive, especially for new magazines and small publishers.
But we are optimistic that the interest for veganism will rise constantly. We are more and more increasing our digital presence and see increasing demand for informational exchange in that field. Veganism does not only approach a niche of vegan people but also people who want to give vegan options a chance. They discover the diversity beyond a 100 % commitment to Veganism as an article of faith. That’s our starting point.
Welt Vegan is a print publication. Is there also a digital component?
Our digital component is growing constantly. We have an Online Magazine and a Facebook Page with their own content. We also started an Online TV format that is very well received. There are point of intersections to our print magazine but most of it is independent. We also have an online shop “Welt vegan Shop” where we present a selected range of products.
Does Welt Vegan utilize social media for any specific reasons and if so which are preferred and why?
We have a Facebook account. It is a good way to keep a dynamic up-to-dateness and a direct exchange with our followers. It is also a platform for our followers to exchange views and offer interesting tips or external contents. Facebook is the best medium for us.
Is Welt Vegan monthly, bimonthly, quarterly or other?
We started to publish bimonthly. With the growth of our online content we start now to publish our print magazine quarterly.
With rising interest in veganism, the landscape of vegan publications, print and digital is growing as well. Where do you see Welt Vegan within this landscape? What needs and desires does Welt Vegan satisfy for its readership?
Our readers are not exclusively vegan. We are not a moral magazine and think that veganism comes along with a general consciousness towards our earth our health and our lifestyle. The reason that many people dismiss that lifestyle is based on many prejudices and the opinion that veganism means renunciation. We try to show that there is a diverse and easy way to a more conscious or vegan lifestyle. It is not an either-or decision. We can all include that consciousness into our life style and have fun by doing it. The vegan world and environmental consciousness can be diverse, stylish and sexy.
Questions & post by Annika Lundkvist
Article: Magazines about Veganism →