Q & A with Versus magazine végane

Q & A with Versus magazine végane

Q & A with Martin Gibert

Editor in Chief of  Versus magazine végane

“I define the DNA of Versus as a general, open and engaged vegan magazine. As we are the only one in French, we try to cover all vegan topics and to reach all kinds of vegan (and non vegan) people.”

Versus Cover

Issue 2 cover provided by Versus magazine végane

Montreal based Versus magazine végane was first published in May 2014 and as of 2016 is the only French language vegan magazine. 

Why was Versus magazine végane founded? 

Although the francophone vegan community is growing faster in Quebec (and in France), there was no francophone vegan magazine.

Where was Versus magazine végane founded?

Versus was born and is based in Montreal, Quebec – which is a francophone Canadian province.

By whom was Versus magazine végane founded?

It was founded by Same Ravenelle, a photographer, and Dominic Blain, a graphic designer. I became editor in chief with the second issue.

Where is Versus magazine végane currently based?

It is still based in Montreal. But we have many collaborators from outside. For instance, the columnist are from France (Brigitte Gothiere), US (pattrice jones) and Kingston, Canada (Sue Donaldson).

Is Versus magazine végane monthly, bimonthly, quarterly or other?

As it is new, the periodicity is not stated, but our aim is to publish three issues in 2016.

What themes does Versus magazine végane cover? (i.e.Food/Recipes, Politics, Travel, Fashion etc)

It is a general vegan magazine. It means that we cover a lot of things: philosophy and ethics (I’m a philosopher), books review, politics, international vegan actuality, food and recipes (of course!), fashion, environmental questions, zero waste and any other topics which could interested vegan people. We also attach great importance to the graphic aspect with a lot of photo and illustrations.

Do you see a bilingual version of Versus magazine végane in the future?

Yes, we want to develop an English section in our website with translations from French and original papers in English.

Versus magazine végane is print publication solely correct, or is there also a digital component? 

No, we have an electronic version available on the website (versusmagazine.co). We established a print magazine because we wanted to make a graphic and appealing object.

Does Versus magazine végane utilize social media for any specific reasons (i.e. to post about stories, engage with readership etc)? If so, what social media platforms are preferred and why (Instagram, Twitter, Facebook, etc)?

We have a facebook page to post our unblocked stories from the website and give some info (where the print magazine is available).

Where do you see Versus magazine végane within the broader landscape of digital and print publications about veganism?

I define the DNA of Versus as a general, open and engaged vegan magazine. As we are the only one in French, we try to cover all vegan topics and to reach all kinds of vegan (and non vegan) people.

What needs and desires does Versus magazine végane satisfy for its readership?

I hope it helps the readership to discover different aspects of veganism, from ethics and politics to food and fashion. Beside that, I think it is a tool to make the vegan movement (which in my mind is really a political and moral movement) to become conscious of itself.

Questions & post by Annika Lundkvist

Article: Magazines about Veganism

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