Q & A with Antonio Monaco
Publisher of Vegan Italy
“We are the most influential and complete vegan magazine in Italy. Our publishing house is Edizioni Sonda, which is the landmark publisher of the Italian vegan community and animal world. We have published over 100 books about this topics alone.”
20 year+ vegan Antonio with cat Felicia, Photo by Andrea Costanzo
“My name is Antonio Monaco, and I am the publisher of Edizioni Sonda, the landmark publisher of the Italian vegan community and animal world (with over 100 books about this topics only), and of “Vegan Italy” magazine, the most influential and complete vegan magazine in Italy. I live in Casale Monferrato, a city in Piedmont, and I am vegan since 20 years. I live with four cats: Felicia (who is with me in the photo), Asia, Athena, and Diana.
I founded Edizioni Sonda with my wife, Paola, in 1988 and for 26 years it has published more than 600 volumes and 6 magazines, issued Cd-Roms and e-books, created dedicated Websites and organized exhibitions and cultural festivals. Edizioni Sonda promotes a special sensitivity towards animals and it encourages a special communication with them: it has developed Europe’s most extensive and consistent publishing project, which aims at affirming animal rights and promoting veganism and the vegan culture.”
Vegan Italy is a monthly magazine with its editorial office in Casale Monferrato, a city in Piedmont, Italy where the magazine was founded by Edizioni Sonda in October 2015 with the first issue being published that month.
Why was Vegan Italy founded? What inspired its establishment?
After 27 years, our publishing house has regarded the will to give continuity and consolidate the relationship with our community of readers: the recognition that the public of vegan readers has achieved in Italy an adequate number of people for a proposal like this.
What themes does Vegan Italy cover?
We deal with food, nourishment, animal rights, travel, fashion, beauty, lifestyle, gardening, activism, family issues, housekeeping…
How has the reception to Vegan Italy been in Italy?
The magazine is distributed in the bookshops, the kiosks, and in the shops specialized in healthy and organic food (in which we experienced an especially strong liking).
Do you anticipate seeing more magazines about veganism in Italy?
In Italy there are 2 others vegan magazines, but they are mostly dedicated to the dietary aspects of the vegan choice.
What are some of the challenges of running and sustaining a publication on veganism and related themes?
We have to provide for an investment that is capable of standing a launch that lasts several months, and a costant action with the media (especially the radio and the television ones), so we can divulge and increase the magazine reputation.
What was the motivation in establishing Vegan Italy as a print magazine and is there a digital aspect?
It’s both digital and paper, because the Italian market still has an absolute prevalence (more than 80%) of the selling of paper products in regard to the digital ones.
Does Vegan Italy utilize social media for any specific reasons and if so, what social media platforms are preferred and why?
Yes, we utilize Facebook (the Vegan Italy page) and our Website (www.veganitaly.it).
With rising interest in veganism, the landscape of vegan publications, print and digital is growing as well. Where do you see Vegan Italy within this landscape?
We are the most influential and complete vegan magazine in Italy. Our publishing house is Edizioni Sonda, which is the landmark publisher of the Italian vegan community and animal world. We have published over 100 books about this topics alone.
What needs and desires does Vegan Italy satisfy for its readership?
For the vegan readers, we help them to totally “touch” the informational needs about nourishing, health, lifestyle, and the substance of how the reality is changing, both in Italy and all over the world, economically, politically, and socially.
For the non-vegan readers, we gave them the possibility to understand the vegan lifestyle beyond the stereotypes and the prejudices of the press and the mainstream media.
Covers provided by Vegan Italy
Questions & post by Annika Lundkvist
Article: Magazines about Veganism →