Q & A with Elena Orde
Editor of The Vegan
“Our recent member survey showed that, while most people still go vegan for the animals, other concerns (primarily health and the environment) are also becoming more important to our members. In light of this, it is important to provide content which relates to all of the reasons for which a person might go vegan.”
Elena Orde: Editor of The Vegan
The Vegan was founded in London in 1944 as The Vegan News as a newsletter of ‘non-dairy vegetarians’- a group who coined the word ‘vegan’ in that same year. The Vegan is currently based in Birmingham, UK and is a quarterly print publication also available as an e-mag.
What is your role at The Vegan?
I am the Editor of The Vegan. I decide each issue’s theme and commission relevant articles. I write copy, edit and proofread all articles, source suitable images and liaise with the designer and the printers.
By whom was The Vegan founded?
The Vegan Society’s founder Donald Watson, his wife Dorothy plus others including Elsie Shrigley who was also instrumental in the movement
What themes does The Vegan cover? (i.e.Food/Recipes, Politics, Travel, Fashion etc)
Each issue has a specific theme. Recent themes include travel, activism, the arts and creative cookery. This is alongside repeating features: Achievements (documenting recent achievements of The Vegan Society), Media Highlights, recipes, campaigns, sport, active vegans (about our volunteers), shoparound and Your Views.
Does The Vegan utilize social media for any specific reasons (i.e. to post about stories, engage with readership etc)? If so, what social media platforms are preferred and why (Instagram, Twitter, Facebook, etc)?
The Vegan does not have its own social media presence, but The Vegan Society has platforms on Facebook, Twitter, Instagram, YouTube etc, where it sometimes posts about the magazine.
With rising interest in veganism, the landscape of vegan publications, print and digital is growing as well. Where do you see The Vegan within this landscape?
Our interest is in attracting and retaining new members – and the growing interest in veganism is definitely helping!
What needs and desires does The Vegan satisfy for its readers?
We are primarily a publication for members and supporters of The Vegan Society, providing information on how the charity is spending its resources and the impact we are having.
The UK appears to (compared to other countries) have a growing, very engaged & active vegan populace. Do you have any observations about the growth of veganism in the UK & how the changes (more people trying vegan food & becoming aware of animal welfare issues, more vegan products being offered) affect the work of The Vegan Society & the magazine?
Our recent member survey showed that, while most people still go vegan for the animals, other concerns (primarily health and the environment) are also becoming more important to our members. In light of this, it is important to provide content which relates to all of the reasons for which a person might go vegan.
Due to the growing interest in veganism we, as a charity, have expanded greatly in the past couple of years. Due to this we now have experts on-hand to provide information on topics such as nutrition, and to formulate more ambitious campaigns than before.
Covers provided by The Vegan Society
Questions & post by Annika Lundkvist
Article: Magazines about Veganism →